Working for a national peak body in the health sector, respected as a valued source of information, advice and views utilised by both government and the wider community, the Communications Manager will be responsible for leading the implementation of the communications and digital content strategy (including content development and delivery) across varied communication channels, with the aim of increasing engagement with program participants, and the wider community.
Leading a team of two, you will work in a matrix reporting structure, providing you access to the best mentoring and leadership from both the central communications team and the national program delivery team. This dual-reporting structure will enable you to continue to develop professionally as a communications specialist, while also ensuring you have the direction and leadership required to deliver the specialised content.
As a member of the management team, you will of course have a hand in the strategic direction in consultation with the wider team, however the critical function of this position will be the ability to deliver. You are a doer when it comes to implementation of the strategy, leading your team from the front and allowing them to grow and develop as you deliver together.
Working collegiately, you will be responsible for:
- Develop and implement effective communications plans and strategies for program educational resources, information and services to increase reach and relevance.
- Develop and oversee the content strategy (resources, communications and marketing) to ensure fit-for-purpose content is developed, for delivery across a range of communication channels to multiple and diverse stakeholders.
- Manage all communications channels including the website, social media and other digital delivery platforms.
- Manage the brand including review and implementation of the Brand Style Guidelines, resolving branding issues as they arise.
- Ensure alignment of communication strategies and messages with the Organisations values and strategic priorities to contribute to the successful delivery of the program.
- Assist in the identification of communication risks and develop risk mitigation strategies.
- Provide advice to staff on matters relating to brand, tone, communication planning, content development and digital delivery.
- Tertiary qualification in journalism, communications, marketing, public relations or relevant field.
- Proven content development expertise with ability to synthesise and edit material to suit a range of audiences (health sector experience an advantage).
- Demonstrated copy-writing experience.
- Excellent written and verbal communication skills.
- Familiarity with a wide range of digital marketing tools and channels.
- Ability to engage, effectively influence, manage and collaborate with multiple and diverse stakeholders.
- Experience in development and implementation of marketing campaigns through content development including advertising, website, and digital communications.
- Exceptional project management and organisational skills.